Best real estate video formats for social media
Updated
The right aspect ratio determines how far your video reaches. Social media calls for a different format than your website or listing portals. Here is a rundown of which format goes where.
9:16, vertical for Reels and Stories
A vertical format fills the whole phone screen. It is ideal for Instagram Reels and Stories, TikTok, and YouTube Shorts, anywhere people watch content on a phone held upright.
4:5, for feed posts
Slightly vertical, it takes up more space in the feed than a square but is not as full-screen as 9:16. A good fit for regular Instagram and Facebook posts.
4:3, for the web and real estate portals
The classic horizontal format suits an agency website and real estate portals, which are built around landscape video.
Tip: generate all of them at once
There is no need to make the video three times. vfeditor exports 4:3, 4:5, 9:16 from a single project with one click.
Frequently asked questions
Can I use one video for every platform?
Yes, but with different aspect ratios. vfeditor generates every format from a single project at once.
Is there one universal format?
No. That is exactly why it pays to have your video in several aspect ratios: 9:16 for social media, 4:3 for the web.
Want to try the editor?
Try vfeditor free in the demo with sample listing photos and see how it works.