Glossary
Real estate marketing
Updated
Real estate marketing is the set of activities an agent or agency uses to promote properties and their own services: from listings and social media to video content.
What it means
Video has become a key format in real estate marketing because it best conveys a property’s atmosphere and earns the most reach on social media.
Example
An agent shares a real estate video on Instagram and Facebook for every listing, building both reach and personal brand over time.
When it’s used
On an ongoing basis. Consistent marketing brings in inquiries and strengthens an agent’s position in the market.
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