Glossary
Social media for real estate
Updated
Social media for real estate refers to platforms such as Instagram, Facebook, TikTok, and YouTube, where agents promote properties and build a personal brand.
What it means
Each platform has its own formats and audience. Video, especially vertical Reels and Stories, earns the greatest organic reach on all of them.
Example
An agent shares a real estate video in 9:16 format on Instagram Reels and TikTok, and in 4:5 format in the feed.
When it’s used
When promoting any listing, and when building an agent’s long-term presence online.
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